Forbes Magazine is taking its famous “30 Under 30” list to a whole different medium. The media company partnered with Los Angeles-based Velocity Global Group to create UNDER 30, a millenial-focused digital content channel.
UNDER 30 will feature videos and related content focused on serving the younger Forbes consumers, many of whom are heavily involved in today’s innovative culture and economy. Velocity Global Group, who handles the intellectual property dealings of some of the world’s largest brands, will fund video productions for the UNDER 30 channel and distribute all the channel’s content across multiple platforms.
“Forbes is the ideal partner. The company’s visionary leadership knows how to leverage its iconic brand equity to inspire entrepreneurs, innovators and business leaders,” commented Velocity Founder and CEO Joshua Pollack, in the release. “By creating an engaging brand, UNDER 30 can inform, entertain and engage Forbes’ influential audience… an audience that has a virtually endless appetite to consume high quality content.”
“We’re excited to work with Joshua and Velocity on UNDER 30 as the enthusiasm and excitement grows around our January 2015 issue featuring our famed ‘30 Under 30’ list,” said Randall Lane, Editor of Forbes Magazine, in the release. “Our mission remains to engage our audience and create connections that will change the world over the next 50 years.”