Five years after resigning as the Governor of Alaska, Sarah Palin is turning online to keep up her public presence. The former Vice Presidential candidate has launched The Sarah Palin Channel, a subscription-based service launched through the new TAPP video platform.
Palin’s new homepage makes it very clear who her channel’s target audience is. A pair of highly-visible counters run in opposite directions: One ticks upward as it counts our increasing national debt, while another counts down toward the final day of Barack Obama’s presidency. A grammatically-incorrect, pro-gun image macro is branded as the “Image of the Day.”
In an intro video, Palin spells things out even more. “Together,” she says, “we’ll go beyond the sound bites and cut through the media’s politically correct filter.” She later claims her channel will “talk about the issues the mainstream media won’t talk about.”
So yes, this is a channel squarely aimed at the Tea Party’s staunchest denizens. That strategy makes sense, since the channel’s hefty price tag ($9.95 a month or $99.95 a year) will push away everyone except for Palin’s biggest supporters. Members of the military, it should be noted, will receive free membership.
Palin is the most prominent public figure to set up shop on TAPP, which was launched in April 2014 by two former TV executives. The service’s mission is to create niche channels centered around high-profile celebrities, and The Sarah Palin Channel certainly fits the first part of that description. Your view on how “high-profile” it is likely depends on your position within the American political spectrum.