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Uncompromised Creativity—The New Way To Work with Brands
Tuesday, July 22, 2014 at Busby’s East

Early Bird Tickets have already SOLD OUT—be sure to RSVP right away to ensure a ticket!

The relationship between creators and fans is practically sacrosanct.

Authentic audience engagement now plays an absolutely critical role in the success of any show or channel, and creators shy away from anything that may threaten that special relationship.

This hesitation has made it challenging for brands to work with online personalities. But let’s face it, YouTube revshare is simply not enough to sustain an online video business. Our past Tubefilter Meetups have explored new ways for creators to build their businesses, whether with new platformsmerchandisingpaid subscriptions, or mobile video.

Now, with our latest Tubefilter Meetup, we’ve arrived at “branded content.” This may still sound like a bad word now, but things are changing—big time. As consumers become savvier, they need more authentic and relatable content from brands.

We’ll be sitting down with brands and creators alike to discuss how successful projects are embracing creative freedom. Brands and causes are tapping into a new creative workforce, and this is changing the landscape of content creation for the better.

Join us, and learn how you don’t need a million YouTube subscribers to work with a major brand on campaigns that resonate with audiences.

OPEN BAR HAPPY HOUR generously provided by Tongal.

Uncompromised Creativity—The New Way To Work with Brands
Tuesday, July 22, 2014 at Busby’s East

Early Bird Tickets have already SOLD OUT—be sure to RSVP right away to ensure a ticket!

Brendan SchaeferBrenden Schaefer
Marketing Director, IZZE and
O.N.E. Coconut Water (PepsiCo)
Justin JohnsonJustin Johnson
Co-Founder, The Indie Machines
Ingrid ViningIngrid Vining
Director of Community Development, Tongal
Drew BaldwinModerator: Drew Baldwin
Founder, Tubefilter Creator, Streamy Awards

 

Meetup Partner:

Tongal_Logo-smallTongal is dedicated to changing the way creative work gets done.

Their platform presents opportunities for writers and filmmakers to work with global brands like The LEGO Group, Bud Light. and Virgin America.

Through their unique multi-phased creative process, they enable creatives to focus on the work they do best. For more information and to check out current open projects, visit tongal.com.

Community Sponsors: Streamy Awards, Beachfront Builder, Indiegogo, SAG-AFTRA New Media, and Channel Pages

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