looks-everest-music-video

[Editor’s Note: Two major trends have emerged in the recent history of new media: 1) Music videos are the new music and 2) YouTube is the new MTV. With that in mind and to keep you up to speed with the greatest and latest in this online video category, Tubefilter has partnered with INDMUSIC, YouTube’s largest independent music network, to bring you at least one must-watch music video every week. Turn up your volume and we hope you enjoy the analysis, sites, and sounds. For more Must-Watch Music Video installments, click here.]

In June 2014, London band Looks dropped the video for their single “Everest”. Right off the bat, from the opening pop of the snare drum, the song grabs ahold of you and won’t let go until the final bars fade out. It’s a pop-infused, riff-happy track that’s made for a live setting. It’s impossible not to dance along to the pulsating bass line and layered choruses as the video amps up to the kinetic finale.

“Everest” is a minimal, yet energized, glimpse of an up-and-coming act that’s sure to make bigger waves once they have more tunes to spin. The clip is set in a whitewashed room, stylized with key lighting and slow motion, leaving the band to rock out with the ever-growing intensity of a concert. The aesthetic is definitely familiar, but the song and stage presence of the band is what sets this shimmery synth pop tune apart.

What makes Looks’ exciting is their potential. The dearth of music on their Soundcloud and YouTube channels only means there’s much to look forward to in the near future from this three-piece. The single is out now on vinyl via Killing Moon Records, a label that has a knack for finding and cultivating great bands that might go otherwise overlooked. So, be sure to subscribe for Looks‘ upcoming new videos and check here for upcoming tour dates.

Arshan Sadri is the Channel Manager at Brooklyn based, INDMUSIC, YouTube’s largest music Network. He got his start booking comedy and music at the University of Maryland. On weekends he refuses to travel above 14th street, likes to run, and plays in two bands that are just ok. INDMUSIC is YouTube’s Largest Music Network, allowing independent music content creators to monetize their YouTube views without sacrificing creative control or rights to their content.

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