Ben Stiller is doing whatever it takes to promote his studio’s most recent web series. The actor has donned a panda suit and danced around on The Tonight Show With Jimmy Fallon in order to support of Red Hour Films’ Next Time On Lonny.
Stiller is the executive producer for the second season of Next Time On Lonny, which recently debuted on Maker Studios‘ Nacho Punch channel as well as its brand new Maker.TV platform. Stiller previously starred in a promotional “hostage” video alongside Next Time On Lonny leading man Alex Anfanger, but he took promotion to the next level with his Tonight Show appearance. Stiller donned the costume of Hashtag the Panda, a character who has a recurring role on the late night program. He then took off his panda head, soaked in a round of cheers, and summarily plugged Next Time On Lonny on national television.
Fallon’s YouTube home has emerged as a potent marketing tool. Two days before Stiller’s Next Time On Lonny shout out, the Tonight Show channel–which counts more than 3.6 million subscribers–hosted the first trailer for Dumb And Dumber To, Jim Carrey and Lloyd Bridges’ long awaited reprisal of their enduring 1994 bromance. That video quickly emerged as one of the hottest on YouTube, drawing more than 13 million views in just two days.
Stiller’s videos don’t need millions of views to accomplish their goal. A few hundred thousand will theoretically draw plenty of new fans to Anfanger and director Dan Schimpf‘s web series. It pays dividends to have someone as important as Stiller on your side.