Since joining Yahoo in early 2014, Katie Couric has conducted a number high-profile interviews. Couric is now using a new Yahoo series to focus her world-class skills on a specific group of innovators whose stories are worth telling. Couric is the host of World 3.0, in which she will interview men and women who “found answers that improved — and in some cases disrupted — their industries.”
For the first episode of World 3.0, Couric sits down with Brian Chesky, co-founder of Airbnb. Unlike other well-known interviewers who have jumped to the web (Larry King in particular comes to mind), Couric does not limit her series to video. Instead, her interview with Chesky supports a five-part text profile of him, with specific clips adding depth to each section.
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World 3.0 helps viewers understand why Couric came to Yahoo in the first place. She is experimenting with presentation and format in a way that would not be possible on network news programs. The result is undoubtedly busy, but Couric’s exhaustive reporting will leave both readers and viewers satisfied.
