[Editor’s Note: Two major trends have emerged in the recent history of new media: 1) Music videos are the new music and 2) YouTube is the new MTV. With that in mind and to keep you up to speed with the greatest and latest in this online video category, Tubefilter has partnered with INDMUSIC, YouTube’s largest independent music network, to bring you at least one must-watch music video every week. Turn up your volume and we hope you enjoy the analysis, sites, and sounds. For more Must-Watch Music Video installments, click here.]

How to Dress Well is back with brand new visuals for his new album due out this June. Better known to friends and fans as Tom Krell, the singer-songwriter’s newest moving picture offering is the first part of a three-part series focusing on love, loss, and taking chances. The first in the trio is set to the song “Repeat Pleasure” and centers on a couple that grows close after caring for someone who only has a short time left.

In terms of visual production, the trilogy is the work of Norwegian director Johannes Greve Muskat. The first video carries with it an implicit mood both surreal and somber, highlighting the peaks and valleys associated with creating a specific bond that’s inherently based on an impending death. The track is both beautiful and upbeat. It’s all at once driving, melodic, and enchanting, thus providing the video with gravity worthy of the tone elicited by the young yet accomplished director.

Judging by the weight of “Repeat Pleasure,” the forthcoming installments are sure to be incredible.The first part of a trilogy has to be the most engaging and they certainly hit the nail on the head here. The follow-ups are likely to continue with this story line, but we’ll have to wait to find out.

Keeping in line with the theme of “three”, the new record, What is this Heart?, is How to Dress Well’s third after critically acclaimed freshman and sophomore efforts.  Krell’s last album was released in 2012, so the new album should receive a warm welcome when it comes out on June 24 on Weird World records. You can pre-order your copy here. And make sure you subscribe to keep up with the rest of the music video series.

Arshan Sadri is the Channel Manager at Brooklyn based, INDMUSIC, YouTube’s largest music Network. He got his start booking comedy and music at the University of Maryland. On weekends he refuses to travel above 14th street, likes to run, and plays in two bands that are just ok. INDMUSIC is YouTube’s Largest Music Network, allowing independent music content creators to monetize their YouTube views without sacrificing creative control or rights to their content.

Facebook Comments

Don't miss out on the next big story.

Get Tubefilter's Top Stories, Breaking News, and Event updates delivered straight to your inbox.

This information will never be shared with a third party