BBTV Brand Solutions builds off of BroadbandTV’s existing VISO Catalyst platform, which provides an expansive set of tools for creators within the network. The new addition adds a brand-facing spin of that platform; with the new service, Broadband’s brand partners can find relevant YouTube talent for their campaigns, create worthwhile online video brand content, and optimize the entire process.
“We see many brands utilising YouTube to test their ads and simply upload content for their avid fans to discover,” said BroadbandTV CEO Shahrzad Rafati. “YouTube offers so much more and brands should not only see it as a platform to place content, but an opportunity to take their brand experience to the next level. Brands need to really understand their fans and then take them towards tailored, relevant content that more deeply engages with them.”
In addition to FremantleMedia, BroadbandTV’s 16,000 partners include a number of top brands, including the NBA and A&E. According to Rafati, “early results have been outstanding” for BBTV Brand Solutions. “We are now ready to scale enrollment,” she said.