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StyleHaul has hired a new executive to spearhead the production of high-quality original content. The YouTube MCN, which focuses primarily on fashion, style, and beauty, has added former Paramount executive Mia Goldwyn to its team as Chief Content Officer.

During her time at Paramount, Goldwyn helped re-launch the studio’s Digital Entertainment wing. That branch’s projects included Burning Love, the critically-acclaimed Yahoo Screen web series produced by Ben Stiller’s Red Hour Digital. At StyleHaul, Goldwyn will take up similar duties, leading the network’s original programming team. “StyleHaul has built an impressive, highly engaged, and authentic global audience,” said Goldwyn. “Our vision is to continue to scale that audience by delivering premium original programming and building innovative partnerships across all platforms.”

Goldwyn joins a network that claims 138 million YouTube subscribers and 53 million monthly unique viewers across its partner channels, a group that includes Joey Graceffa, Zoella, and iJustine. “As we continue to expand our portfolio of branded content, creative and premium production programming, we are hiring executives who bring a unique expertise and global insight to the industry and our partners,” said Stephanie Horbaczewski, president and CEO of StyleHaul.

StyleHaul’s announcement comes one day after fellow MCN Machinima named Chad Gustein as its new CEO. YouTube MCNs are changing quickly, and StyleHaul seems to be getting hotter.

Image credit: Variety

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