Subway is once again turning film students at the nation’s best programs into brand marketers. The sandwich chain has teamed up with My Damn Channel for a fourth year of the Subway Fresh Artists filmmaking series.
As in previous years, Subway and brand agency Content and Co have teamed with top schools to recruit talent for Fresh Artists. This year, the USC School of Cinematic Arts and Syracuse’s Newhouse School of Communications are in the spotlight: Two USC students have created fictional, Subway-themed web series, while a third student from Syracuse has helmed the first non-fiction series in the four year history of Fresh Artists.
All three series will be screened at SXSW on March 10th, but the two USC series are already available online, with each one split across three installments. Miss Mustard Glade takes place at a beauty pageant, where a contestant is abducted before she can even finish her Subway breakfast sandwich. The other USC series, Fairy Tales, follows a spirit who is banished from the fairy world after she eats a human’s Subway sandwich. As you might be able to guess from these blurbs (as well as the character of last year’s entries), Subway brand iconography is prevalent throughout both series.