The Smosh YouTube channel’s iPhone app has received an update, and among other changes, it now features an assist from Break. The mobile home of comedy duo Ian Hecox and Anthony Padilla now includes a curated selection of videos from Break.com, a byproduct of the merger between Alloy Digital and Break Media.
Last October, Alloy Digital (the online video network that counts Smosh as its most prominent YouTube partner) and Break Media merged to form Defy Media, a new online video company aimed at the young YouTube demographic. The deal made sense because Alloy and Break target the same 12-34 age group, and Break.com’s collection of UGC videos and prank series do indeed strike the same audience as Smosh’s boisterous comedy skits.
The Smosh brand currently extends to a host of non-YouTube endeavors, including a magazine, a mobile game, and a musical album. On YouTube, it continues to thrive; among channels not run by YouTube itself, only the indomitable PewDiePie has more subscribers than Smosh’s 16.8 million.