With Valentine’s Day approaching, Disney has used the Internet to distribute its latest love story. The famous studio has released Blank: A Vinylmation Love Story, a 37-minute film available for free via the Google Play store.
Blank is, at its heart, a film created to help sell toys. Its stars are Vinylmation figures, a series of collectibles available through Disney retail outlets. Each Mickey Mouse-shaped figure is decorated with an ornate pattern, expect for the two main characters of the film, who are, as the title implies, left blank. Judging from the trailer, Blank will be a classic Disney love story, once in which the main characters learn that it’s important to believe in who you are and not let others tell you who you have to be.
Thanks to its home on the Google Play store, Blank is available for mobile devices as wells as online. In addition, fans of the film are encouraged to use footage from it as part of their Valentine’s Day greetings through a specially-designed website. Even in 2014, no one does wholehearted declarations of love better than Disney.