In the name of aesthetics and click-through rates, Vimeo thumbnails are getting animated.

The video-sharing site that’s always had a keen eye towards the intersection of art and user-interface is currently testing the moving images on a small portion of its Staff Picked selections. Vimeo employee Jordan McGarry notes on the Vimeo blog it’s just an experiment for now, but could become something more permanent if “on a basic visceral level,” it’s something the eyeballs of Vimeo users enjoy and/or greatly increases the likelihood that videos with animated thumbnails will be noticed or watched.

Needless to say, it’s a simple, but innovative concept that looks fantastic on the page and certainly grabs a viewer’s attention. The only problem I foresee is if and when a large quantity of animated thumbnails are all visible on the same page and moving at once. Handfuls of shiny static images on any given site are already a cause for distraction from consuming content, just imagine if they were all moving. Plus, some individuals have reached their tolerance threshold for animated gifs.

Great-looking Vimeo logo by Greyscalegorilla.

Facebook Comments

Don't miss out on the next big story.

Get Tubefilter's Top Stories, Breaking News, and Event updates delivered straight to your inbox.

This information will never be shared with a third party