[Editor’s Note: Two major trends have emerged in the recent history of new media: 1) Music videos are the new music and 2) YouTube is the new MTV. With that in mind and to keep you up to speed with the greatest and latest in this online video category, Tubefilter has partnered with INDMUSIC, YouTube’s largest independent music network, to bring you at least one must-watch music video every week. Turn up your volume and we hope you enjoy the analysis, sites, and sounds. For more Must-Watch Music Video installments, click here.]
It’s been a great year for music videos. Seriously. YouTube has spawned and seen a kind of renaissance of high quality moving pictures set to music coming from both independent artists and the majors alike. Below are some of my favorite music videos I’ve featured this year from some of my favorite artists listed in no particular order.
What I love about the videos is they’re all drastically different. There’s everything from a “Choose Your Own Adventure” style clip to a long-form, instrumental short film, and each highlights the freedom and creativity that’s still ever-present in independent music. These artists are at the forefront of their respective genre’s and their videos are a testament to what we can look forward to in the coming year.
I had meant to pick only five videos to feature on this list, but looking back, it was way too hard to pare down. As a result I’ve picked ten that stood out to me. I hope they’ll know stand out to you. And be sure to let me know in the comments if there are any extra special music videos you think I missed.
Arshan Sadri is the Channel Manager at Brooklyn based, INDMUSIC, YouTube’s largest music Network. He got his start booking comedy and music at the University of Maryland. On weekends he refuses to travel above 14th street, likes to run, and plays in two bands that are just ok.
INDMUSIC is YouTube’s Largest Music Network, allowing independent music content creators to monetize their YouTube views without sacrificing creative control or rights to their content.