In August, Maker Studios announced a deal with photographer Estevan Oriol and Sanctioned TV, his channel about LA life. With its newest partnership, Maker is continuing its commitment to urban-themed programming. The multi-channel network has reached a deal with Mass Appeal, the Brooklyn-based magazine and channel run in part by rapper Nas.
Mass Appeal started as a graffiti mag (with Oriol among the roster of regular columnists) before a $1.4 million investment from Nas and others resurrected it as a more general urban publication earlier this year. In its current form, Mass Appeal’s YouTube channel features plenty of guest appearances and interviews, especially featuring figures from the rap community.
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Through Maker’s partnership with Mass Appeal, the MCN will use it as a platform for specific branded series and original creations while also connecting it to appropriate pre-roll advertisers and increasing its YouTube presence. “They see us as filling a void in their music space,” said Mass Appeal CEO Matt McRoberts.
Mass Appeal is one channel that will benefit from Maker Made, an upcoming in-house ad service. In return, it will provide Maker with another vertical in its arsenal. Everyone’s happy.