[Editor’s Note: Two major trends have emerged in the recent history of new media: 1) Music videos are the new music and 2) YouTube is the new MTV. With that in mind and to keep you up to speed with the greatest and latest in this online video category, Tubefilter has partnered with INDMUSIC, YouTube’s largest independent music network, to bring you at least one must-watch music video every week. Turn up your volume and we hope you enjoy the analysis, sites, and sounds. For more Must-Watch Music Video installments, click here.]
Ever wonder what N.A.S.A. stands for? Me neither. However, Brooklyn rap group The Underachievers have an answer. Their latest video for ‘N.A.S.A (New Age Smoker’s Anthem)’ is a free flowing stand out jam from their latest mixtape Lords of Flatbush. The buzzy Brooklyn group has been steadily gaining speed and attention ahead of their highly anticipated album The Cellar Door, which has yet to receive a release date but is likely to drop via Brainfeeder. The new video should whet your appetite ahead of the new record, and some upcoming tour dates along side the Pro Era crew are likely to feature new songs as well.
The clip is a straight up performance of the hook heavy summer jam. It is shot in and around the borough they call home, aka the county of Kings. Their Flatbush, Brooklyn neighborhood is as much the star as are the eponymous rappers. In addition to showing off their neighborhood hangout spots, the video also features the plant one is usually expected to smoke when singing a ‘Smokers Anthem.’ It is not necessary to indulge in any smoking to enjoy the tune, but from the looks of it, The Underachievers are certainly able to achieve above and beyond their nomme de plume and yet stay true to the wonderful plant so many musicians write odes about. So if you do partake, be sure to blast this track as “high” as possible.
Arshan Sadri is the Channel Manager at Brooklyn based, INDMUSIC, YouTube’s largest music Network. He got his start booking comedy and music at the University of Maryland. On weekends he refuses to travel above 14th street, likes to run, and plays in two bands that are just ok.
INDMUSIC is YouTube’s Largest Music Network, allowing independent music content creators to monetize their YouTube views without sacrificing creative control or rights to their content.