From September 23-28, online companies, executives, and personalities will gather in Santa Monica for Social Media Week Los Angeles. To help showcase the incredible events that will be going down this year, Tubefilter will be offering daily previews of individual events. Check out the full schedule here and our schedule at a glance here.

YouTube creators are beginning to pop up in nationwide commercials, which begs the question: How well do branded YouTube videos serve as marketing tools? At Social Media Week Los Angeles, Jonathan Skogmo of JukinVideo will attempt to answer.

As the Founder of JukinVideo, Skogmo oversees a company that specializes in connecting brands to marketable content creators. In essence, the UGC-focused platform offers cash to individual uploaders if they will let the brands that appear in each video license their product. It’s a simple system that has resulted in seven digit payouts for creators and a plethora of views for brands.

At his panel, Skogmo will explain how viral video branding is a bankable process (and not, as some may see it, a crapshoot restricted by the whims of online viewers). He will outline the ways brands and creators can work together to make viewcounts roll up and dollars roll in.

The ‘New Mainstream’ panel will go down on Tuesday, September 24th at 12:00 PM at ROC Santa Monica. If you’re interested, you can sign up right here.

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