Japan’s most downloaded app is coming to America, and it is utilizing a similarly ascendant social media platform to announce its arrival. LINE, an instant message service with more than 240 million users, has teamed up with nine top Vine creators for a series of branded videos promoting its increased presence in the US.
Each video in the series will feature LINE, which is most notable for its emoji-like ‘stickers’ that are often scattered throughout chats. The first Vine, from Meagan Cignoli, makes liberal use of these stickers.
The other Viners featured in the series include Jordan Burt, KC James, Alphacat, Eric Dunn, Robby Ayala, Drose, and Brittany Furlan. All of these creators are involved with Collab, the LA studio working with LINE to run the promotion.
“LINE is one of the most fun and addicting new mobile apps, so Collab is excited to help introduce LINE to the United States market,” said Collab CEO Tyler McFadden, “There’s a lot of crossover between the young audiences on Vine and LINE and we’re confident that the Vine Influencers we work with will be extremely effective in driving new LINE users.”
As for LINE, the popular service has stated its intention to compete with Facebook, and Creative Director Eddie Kim believe viewers who appreciate the super-short nature of Vines will also take to the app’s fast-paced, creative nature:
“As a corporation, LINE is at the forefront of new forms of communication. That is why millions of people on the LINE platform download and use highly advanced stickers to express how they feel instead of mere words.
In a similar way, the Vine community is tapping into a creative form of communication which LINE believes in. We are excited to work with these Viners who understand what LINE is all about – a new way of connecting to each other.”
The rest of the LINE Vines will be released throughout the week, so check back on the #downloadline hashtag for a continued stream of sticker-related videos.