Despite continued protests from its opponents, the Affordable Care Act is expanding this fall with new healthcare plans for individuals. The US government wants to make sure Americans take advantage of the new options, and it is targeting a particularly uninsured group. Young Invincibles, an organization tasked with educating the 18-34 demographic on education, healthcare, and jobs, has launched a video contest where creators can win up to $5,000 for videos supporting the controversial policy.
Young Invincibles launched the video contest in partnership with the Department of Health and Human Services, as the Obama administration is evident hoping to turn public opinion squarely in its favor by dangling money in front of its constituents. “We’re encouraging folks to create a song, or a graphic, or a video about the law’s benefits,” said department secretary Kathleen Sebalius. “Like staying on their parent’s plan until they’re 26, not being denied coverage because of a pre-existing health condition.”
The trailer for the contest has received an unhealthy number of dislikes, in part because of the whole ‘paying people to support the government thing’ and in part because of the pandering use of dubstep of whooshing graphics.
The early bird deadline for the Young Invincibles contest has passed, but videos will still be accepted until September 23rd. There are three distinct categories, with $3,000 up for grabs in each and another $2,000 going to the best overall videos. Funneling creative people into three stiff categories is an odd tactic, but I still expect plenty of interesting entries. I’m hoping for a song called ‘Parents Just Don’t Understand (My Desire To Stay On Their Healthcare Plan Until I’m 26)’.