One of YouTube’s most popular music networks will increase its presence with the help of a top MCN. UKF Music, a British brand focused on disseminating EDM music created by independent artists, has partnered with The Collective Digital Studio, a deal that will diversify UKF’s YouTube content and secure brand partnerships for the artists it features.
UKF’s dubstep channel is already one of the most popular music destinations on YouTube. It’s 4.39 million subscribers put it in 38th place on the YouTube leaderboard. In terms of views, it is 74th with 1.07 billion. When you add in the two other major UKF channels–UKF Drum and Bass and the more general UKF Music–the network’s heavy hitters combine to claim more than six million subscribers and over 1.5 billion views.
Still, UKF could use a bit of a makeover. Its video are mostly bare tracks, with a few music videos thrown in. It attracts viewers by posting tons and tons of these tracks, but more premium content could build it into an even more popular network. The Collective hopes to offer just that through more music videos, behind-the-scenes footage, and weekly scheduled programs.
“With UKF I’ve always had the goal of exposing independent Electronic musicians to the world,” stated Luke Hood, the 21 year old founder of UKF. “With this partnership I wish to further support artists and labels by securing funding from brands in order to support new videos, albums, remix projects and live performances in a manner in which both the advertiser and musician wins.”
The Collective will also attempt to connect UKF’s independent artists to brands; other Collective channels, such as Freddiew and Epic Meal Time, have been quite successful in that area. Given The Collective’s great track record, its new partners are in good hands.