Smosh has added another item to its growing off-YouTube collection. After launching a mobile game and a slew of merchandise options, comedic duo Ian Hecox and Anthony Padilla now have their own personal publication. Smosh Magazine, an 80-page Smosh-tacular, is now available on newsstands.
The magazine will feature enough Smosh content and extras to justify the $5.99 price tag for the pair’s 11 million YouTube subscribers. Within the magazine’s pages, readers will find a fashion spread, advice, interviews, reviews, swag, a Shut Up Cartoons roundtable, behind the scenes images and info, and more. The mag is similar to the one Alloy Digital produced for Clevver, which must have sold well enough to warrant a similar experiment with Smosh.
Smosh Magazine will be at 40,000 retailers in the U.S. and Canada, including Barnes & Noble, CVS, Target, Kroger, Safeway, Walmart, and Walgreens. In addition to brick-and-mortar outlets, it is also available via digital download from Itunes.
Print magazines may seem very 20th century, but it’s hard to deny to voracious appetite of Smosh’s fans. Already, many of them have grabbed the magazine from newsstands before it has received a lick of press coverage and before any video acknowledgement from Ian and Anthony. Now that’s dedication.