Yesterday, we shared an infographic that showed how the top 500 brands on YouTube are fast approaching 900,000 monthly views. Today, YouTube made known its intention to assist these channels. At Cannes Lions, it announced its plan to extend its partner program to advertisers, giving them access to a wide array of tools.

The advertiser program will make use of YouTube Space LA, where at least one workshop will be held. “By inviting advertisers into our partner program, we hope to give them access to resources and expertise that will help them develop even more compelling and authentic content on YouTube,” said YouTube VP of video online global sales Lucas Watson.

Most advertisers are already making very high quality videos on YouTube, but the site already has some takers for its new program, including American Express, General Electric, Johnson & Johnson, and PepsiCo. Even if becoming a YouTube ad partner offers only a slight boost, there’s no doubt the rich are always looking to get a little bit richer.