If What’s Trending is honest about its mission to find the most buzzworthy stories YouTube has to offer, then it’s about time the show discussed itself. The daily YouTube talk show has reportedly secured a seven-figure investment from Bedrocket Media Ventures, ceding an ownership stake to the media company in exchange for some serious capital.
What’s Trending will be keen to use the funds to support its incredibly regular stream of videos. The award-winning show, where host Shira Lazar interviews people who are making waves in the online video industry, posts multiple times a day and thus incurs significant production costs. Though the exact size of Bedrocket’s investment is unknown, it is significant enough to keep What’s Trending easily above water. Check out one of its latest offerings, featuring Orlando Jones of Tainted Love and Minecrafter CaptainSparklez.
“This opportunity allows us to expand the What’s Trending brand in new ways that will excite and engage our audience across multiple platforms and around the world,” said Lazar. “We are committed to delivering our growing audience only the content they want to see and showcasing in a unique way.”
As for Bedrocket, it continues to build a significant network of YouTube programs that also includes its diverse YouTube Original Channels: Network A, Official Comedy, KickTV, and Look TV. It’s ownership stake in What’s Trending notches a news/talk program under its belt as well. “In a world filled with clutter and noise, we all crave experts,” said Brian Bedol, founder and CEO of Bedrocket. “Shira and Damon [Berger, the co-creator of What's Trending] have built a great young brand that guides us through the overwhelming choice on YouTube and leads people to what they really want. As choice continues to expand exponentially, it’s a service that’s needed more than ever. We are excited to help them continue to grow.” With a deal this big, I think a dance party is in order.
Photo credit: GigaOM