[Editor’s Note: Two major trends have emerged in the recent history of new media: 1) Music videos are the new music and 2) YouTube is the new MTV. With that in mind and to keep you up to speed with the greatest and latest in this online video category, Tubefilter has partnered with INDMUSIC, YouTube’s largest independent music network, to bring you at least one must-watch music video every week. Turn up your volume and we hope you enjoy the analysis, sites, and sounds. For moreMust-Watch Music Video installments, click here.]
New York trio MisterWives recently dropped their debut video for “Lullaby” in advance of their new EP, due out this spring. Equal parts indie pop and melodic soul, the group is getting a lot of buzz for their impressive live shows where they bring in a rotating roster of musicians to accompany their sets with actual instruments, an important distinction nowadays where it’s often too easy to substitute live sounds for some thoughtful button mashing.
An inaugural video can be very important for a rising act. Whether they go the fully produced route with jibs, cranes, and VFX or take a chance on a low-budget handheld production, that video is often the first time masses of people have the potential to see, or even hear you.
On that note, MisterWives delivers an honest and impressive debut that will surely encourage fans new and old to await their new EP with excitement. The low key, yet sonically impressive tune delivers visually with sporadic cuts and detailed set pieces, reminiscent of a modern day Dali vignette. Singer Mandy Lee’s vocals and visual intensity throughout is the driving force behind this clip and will make you click play over and over again.
Arshan Sadri is the Channel Manager at Brooklyn based, INDMUSIC, YouTube’s largest music Network. He got his start booking comedy and music at the University of Maryland. On weekends he refuses to travel above 14th street, likes to run, and plays in two bands that are just ok.
INDMUSIC is YouTube’s Largest Music Network, allowing independent music content creators to monetize their YouTube views without sacrificing creative control or rights to their content.