[Editor's Note: Created by Bryan Elliott, Behind the Brand is a show that profiles the people who are making things happen. From up and comers to the big guys, we show you how they go about their business. Behind the Brand give you insights to grow your biz from the experts who've done it. Check out all installments of Behind the Brand here.]

Anyone who has gone swimming with the sharks of ABC Television’s hit show Shark Tank knows Lori Greiner, Mark Cuban, Daymond John and Mr. Wonderful Kevin O’Leary (Editor’s Note: That’s a joke by the way – he’s clearly not a Mr. Wonderful) are all business. Those who try to swim with these sharks find out it can be a dangerous activity or life-changing opportunity for success.

In this installment of Behind the Brand I dove into the deep end with fashion & branding shark Daymond John who shares his rags to FUBU story that includes such humble beginnings as getting coffee for LL Cool J and selling t-shirts out of his car.

@TheSharkDaymond is incredibly candid and honest about what it takes to succeed – especially for the Gen Y and Millennials in the audience – and is more than willing to share his secrets to success. One particularly pithy insight he shared was his answer to my question of whether entrepreneurs are born or made. (Spoiler Alert: His response is great.)

Check out the video below to see all the insights John has to offer and be sure to let me know your take. Leave a comment below or tweet me @BryanElliott to join the conversation or ask a question.

Bryan Elliott is a Southern California native with a previous 15-year history on the client side of strategy & brand marketing and production in industries like action sports, entertainment & movies, and digital tech. His recent credits include writer and executive producer of reality web series, Looks Easy, and Behind the Brand, a TV show that profiles the people in business who are making things happen. Behind the Brand is in its 4th season with over 50 full-length episodes and airs on cable TV networks and nationally online.

Bryan is an active writer, speaker, teacher & host. He has been a guest lecturer on university campuses including UCLA, USC, UCI, Champan University and more. He is the founder of Linked Orange County and The Action Sports Network, community builder and advocate of social business. You can find him on Twitter @BryanElliott.