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Similar to TV industry upfront marketplaces, the Digital Content NewFronts is a weeklong series of presentations from digital content powerhouses that promises to entice marketing and ad agency executives. This year, 2013 DCNF is expected to raise more than one billion dollars in advertising deals.
Tubefilter is once again providing the most complete, in-depth coverage of the Digital ContentNewFronts. Each morning we will post a schedule of both official and unofficial events, presentations, and parties at DCNF.
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Make sure to boomark the Tubefilter NewFronts Page for running updates of the 2013 Digital Content NewFronts.
THURSDAY, MAY 2, 2013
Disney
8 am – 11 am ET • The Edison Ballroom • 240 West 47th Street • New York NY 10036
Mouse to intro 10 originals, apps linking to TV skeins on cable, plus new games.
Digitas
12 pm – 5 pm ET • Skylight Modern • 537 West 27th Street • New York NY 10001
Ad agency to host wide-ranging discussions on digital content, with execs from Google, the Huffington Post, Taco Bell, Tumblr, Twitter, and Rovio.
VEVO
6 pm – 8 pm ET • Roseland Ballroom • 239 West 52nd Street • New York, NY 10019
Topper Rio Caraeff will ballyhoo Vevo TV, a 24-hour multiscreen channel aimed at boosting viewing time, plus perfs by pop songstress Carly Rae Jepsen and others.
