The Digital Content NewFronts (DCNF) are almost upon us. Advertisers and marketers will congregate around well-decorated New York City loft, theater, and event spaces with hesitant exuberance starting April 29th as they will lay witness to dog and pony presentations from the top video distributors and content creators in the world of digital entertainment.
For a second year running, DCNF founding partners and major players in the online entertainment space will attempt to woo and/or otherwise convince brand representatives and those on Madison Avenue in control of pure strings to spend a greater amount of their budgets on digital properties. Hulu, Yahoo, Aol, Microsoft, YouTube, Blip, Alloy Digital, Digitas, and others are expected to generate an aggregate $1 billion in deal flow after their star-studded events, where each will debut original, never-before-seen, and (hopefully) extremely high-quality programming.
We’ll have extensive coverage for you leading up to and throughout the week, making sure to keep you up to speed on all the new shows, initiatives, and announcements (just like we did last year). But in the meantime, let’s take a look back at some highlights from the Digital Content NewFronts 2012.
Check out the gallery below to see Michael Eisner educate advertisers at Aol, John Legend make grown men weep at VEVO, Katie Couric dominate at Yahoo!, Robert Kyncl promote Rainn Wilson and Michelle Phan at YouTube, and much more.