There are YouTube channels where viewers can learn just about anything they’d ever want to learn, but Coin, a new channel from Relativity Media, wants to teach us to do anything. It focuses on business, marketing, and entrepreneurship, with an underlying message of ‘follow your dreams.’
Coin is just beginning to launch its first wave of content as it prepares to roll out 20 hours of video over its first year. Though entrepreneurship is the theme, the focus is broad, as the first three series to debut will be quite varied. One, HR, will be a scripted comedy series best described as a mix between The Office and startup culture. Another, $WAG, is a real life look at real life young entrepreneurs in a variety of unique fields such as denim design, wine concierge services, and shoemaking. The third, Career Day, is the first to actually give us its first episode. It has successful businesspeople travelling to elementary school classrooms, where they explain important business topics and ask the kids what they want to be when they grow up. It’s Reddit’s Explain Like I’m Five web series for the business world.
Tom Forman, CEO of Relativity’s RelativityREAL TV arm, commented on Coin. “RelativityREAL is committed to creating engaging content across multiple platforms and we are excited to partner with YouTube on bringing ‘COIN’ to millions of people across the world,” he said. “‘COIN’ will take people behind the scenes of the lives of entrepreneurs in both a funny and informative way.” Coin seems to have exciting horizons, but no matter how go the content is, you can be sure that, given its theme, it has a solid business plan.