[Editor’s Note: Two major trends have emerged in the recent history of new media: 1) Music videos are the new music and 2) YouTube is the new MTV. With that in mind and to keep you up to speed with the greatest and latest in this online video category, Tubefilter has partnered with INDMUSIC, YouTube’s largest independent music network, to bring you at least one must-watch music video every week. Turn up your volume and we hope you enjoy the analysis, sites, and sounds. For moreMust-Watch Music Video installments, click here.]
If Northern Florida’s Hundred Waters isn’t on your radar yet, they’re about to be. Currently in the midst of a mostly sold out tour with Alt-J, Hundred Waters have a melodic and somewhat experimental sound. Their tunes boast a wide range of instrumentation and the band’s arrangements nicely compliment its impressive live shows. Their most recent video for “Boreal”, from their self-titled debut record, which is out on Skrillex’s label Owsla, is dreamlike and very visual. It is a nostalgic video that reminds you of the days when you imagined there were sasquatches roaming the woods in your backyard and maybe a few mermaids in the lake across town.
In the end you can either embrace the fantasy, or do as the child in the video: pull out your dagger and try to kill it. However, denying the imagination won’t destroy the fantasy. It just ensures that it might live on in another fantasy world, this time with some awesome mermaids. I recommend you watch the video once and then listen to it again, this time with headphones on, eyes closed, and the volume cranked up. Imagery can put you in a certain place, and when those images are enhanced sonically you know that it’s a happy place.
Arshan Sadri is the Channel Manager at Brooklyn based, INDMUSIC, YouTube’s largest music Network. He got his start booking comedy and music at the University of Maryland. On weekends he refuses to travel above 14th street, likes to run, and plays in two bands that are just ok.
INDMUSIC is YouTube’s Largest Music Network, allowing independent music content creators to monetize their YouTube views without sacrificing creative control or rights to their content.