In light of Time Warner‘s $36 million investment in Maker Studios, Maker CEO Danny Zappin made note of the potential for growth as a main reason why Maker sought a deal with the media and entertainment juggernaut.
We founded Maker because, as YouTube content creators ourselves, we recognized there was a need for a new type of studio and network that could support artists on any platform. We remain committed to providing the best possible environment for creators and look forward to further expanding our offerings to our extremely talented partners around the globe.
Tubefilter had a chance to catch up with Maker COO Courtney Holt about how the funding came to be and what Maker hopes to accomplish now that they have some extra spending money.
“We always had a purity of vision from when [Maker’s founders] started the business.” said Holt. “There were lots of active conversations and we thought it was a good time to start raising capital. We met with a few companies and we thought Time Warner was the best fit for us.”
Holt also noted the flexibility provided by the new investment. “We love what this enables us to do. It increases opportunities across platforms, enabling talent brands and creators to do more things. The ability to open new dialogue is very attractive to us.”
Holt hinted that Maker might not be done swinging deals with large media companies. “Maker is open strategic options with Time Warner and others in the traditional media space,” he explained. “There’s a lot of attention in our space…we’re looking to evaluate as many options as we can–partnerships with distribution, partnerships with creators.”
In the end, Maker is going to keep down its same course, albeit on a bigger scale. “It’s the beginning of a bolder version of what we’ve accomplished so far,” said Holt.