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This is your LA chance to meet the shows in LA! Speakers will introduce their new shows debuting this spring, including shows that were pitched at the Digital Content NewFronts, YouTube-funded shows, and other original shows. We’ll discuss how content studios are monetizing this content via advertising, sponsorship, show integration and more.
Digital LA Presents: NewFronts: Monetizing Content
Monday, May 21, 2012
7:00 pm to 10:00 pm
UCLA Anderson School of Management
David Beebe, Fishbowl Worldwide Media/Vin Di Bona Productions. VP & GM, Digital. Oversees the development, production, and programming of YouTube channels CuteWinFail and Petsami, the original series Ultimate Proposal/Ultimate Surprises with Cameron Mathison, Stunt Nation with Sal Masekela on Yahoo, Meet Cute with Ashley Tisdale, and the digital presence for America’s Funniest Home Videos. @davidbeebe @FBWMedia
George Ruiz, ICM. Head of New Media and SVP of Business Affairs, ICM. Works with Felicia Day on her Geek & Sundry YouTube-funded channel, as well as theThe Guild (Microsoft, etc.), Dragon Age / Electronic Arts, Kevin Tancharoen / Mortal Kombat- Warner Bros Interactive and Veronica Belmont’s social media campaign for General Motors. @georgeruiz
Sarah Penna. Big Frame. Co-founder, Head of Talent Management. Big Frame produces the YouTube funded channel Bammo. Big Frame connects brands with the biggest YouTube Influencers, including MysteryGuitarMan, Destorm, Julian Smith, DaveDays, WhatsUpElle, Tay Zonday, and more. Clients include Home Depot, Sony Electronics, THQ, Virgin Mobile, Levis and Fox.@severshed @BigFrameCo
Sarah Malkin, Maker Studios. Director of Programming for the YouTube-funded channel MomsView.
Adam Wescott, EQAL. Vice President, Owned & Operated Networks. Oversees EQAL’s original media properties utilizing celebrity partnerships with Lauren Conrad, Elle and Blair Fowler, Chelsea Kane and more. Adam runs u look haute fashion and beauty channel and editorial site. u look haute is part of the YouTube funded original partner channels. @adamwescott @EQAL @ulookhaute
Jennifer McDonnell, DECA. VP Operations. DECA networks presented NewFront show Momversation.com as a video destination for moms. Content partners include Discovery, CBS, Time Inc., and the Ricki Lake Show. Momversation is part of DECA’s larger syndication network, M Network, that reaches 35 million women monthly. Advertisers include Target, Kraft, Huggies, Hyundia, and more. @jennchantal @momversation
Rachael Wexler, Glaser Weil Fink Jacobs Howard Avchen & Shapiro LLP. Digital entertainment lawyer. Rachael concentrates on digital entertainment, content distribution, financing, licensing, sale, acquisition, and development. She worked on deals including BermanBraun Interactive’s joint venture with Rodale for the launch of YouTube channel 3V, its AOL launch of mandatory.com (with sponsorship by Gilette), and pawnation.com, and its P&G launch of lifestyle websites. Also special counsel on WME – Silver Lake Partners partnership.