online-video-viewing-stats

The latest installment of comScore’s monthly US Online Video Rankings are out and there’s at least one major statistic you should know amongst all the charts, video viewing numbers, engagement metrics, and video advertising rates.

You watched 21.8 hours of online video last month (or 21 hours, seven minutes, and 42 seconds to be exact).

According to the internet marketing research company, 181 million denizens of the United States viewed a total of over 36 billion videos in the month of April, and spent an average of 1,307.7 minutes (or 21.8 hours) doing so. But what’s even more impressive than the fact Americans almost took the equivalent of one full day off in the first full month of Spring to watch moving pictures online is how much of an increase that time is over the quantity of online video Americans watched just one year ago.

In April 2011, the average online video viewer watched 896.9 minutes of online video programming (or 14 hours, 53 minutes, and 54 seconds). That means the average amount of time the average online video viewer consumes online videos has increased 46% year-over-year.

Of course, watching over 22 hours of online video over an entire month’s time is a jiffy when compared to the amount of time Americans spend in front of their televisions. According to Brian Stelter at the New York Times and Nielsen, in the last three months of 2011, “the average American with a TV set at home spent 153 hours and 19 minutes watching ‘traditional TV’ — TV viewed on a set rather than a computer or a tablet.”

The good-looking Self Portrait of a guy staring at his computer by andronicusmax.

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