YouTube released the updated version of its Creator Playbook, which includes specific instructions on how to implement a variety of techniques for becoming a successful online video producer.
YouTube released the original Creator Playbook last summer after Google acquired Next New Networks, which evolved into YouTube’s content and audience development initiative YouTube Next. The document contained 70 pages of “important tips, best practices, and strategies that helps creators build audiences on YouTube,” categorized into three sections: Programing and Producing, Publishing and Optimization, and Community and Social Media.
The new Creator Playbook is now over 90 pages, almost every one of which includes user feedback. One key addition is a new section on how to organize videos for different audience types and how to program channels to make the most of YouTube’s recently revamped homepage and new channel design developed under the codename Cosmic Panda.
Here are the highlights from Version 2:
- New channels and homepage section
- Go global section to help creators create, program, and optimize for audiences around the world
- Updates to annotations, playlists, publishing, and video responses
- Glossary to help creators quickly learn all the site’s features, and the strategies, terms, and topics