CollegeHumor Media (the overarching online media and entertainment company comprised of CollegeHumor, Jest, Dorkly, SportsPickle) announced today it hired Sam Grossman away from his Director of Development position at Comedy Central to be CollegeHumor Media’s shiny new Senior Vice President of Development. Grossman will be responsible for CollegeHumor’s burgeoning original long-form content business, where he will be charged with growing the company’s library of properties in the category of longer-than-the-length-of-a-viral-video-or-average-web-series-episode for both online and TV.

Given Grossman’s work history, it’s a job at which he should perform well. At MTV, Grossman “oversaw the creation and production of series including Human Giant and Silent Library. He’s also worked on programming for The Onion and The Gregory Brothers.

Grossman’s hire is the latest in a set of developments indicating CollegeHumor’s express interest in developing more long-form content. The company recently announced its first foray into the theatrical film space with Brad Copeland’s Coffee Town. Jake and Amir also released a special 30-minute pay-to-view episode of their eponymous web series last October. CollegeHumor has a number of other long-form properties in heavy development, but none of which it’s making public just yet.