For the past several weeks, there’s been buzz about the news series Dating Rules from My Future Self. In case you somehow missed the trailer and advertisements for the show, the producers of Gossip Girl and alumni from Life Unexpected teamed up with Alloy Entertainment to create a high-quality, high-concept web series about a girl finding love one text at a time.
Dating Rules from My Future Self follows Lucy Lambert (Shiri Appleby, Life Unexpected), a 20-something living with her quirky female roommates in Silverlake, California, designing apps for the hip tech company Finger Games, and working with her boyfriend-maybe-fiancé Brendon (Bryce Johnson). Lucy’s life seems to follow the standard romcom formula until one of her app ideas (Texts from your Future Self) becomes a reality and “future Lucy” starts to text love advice to “present Lucy.” However, the sci-fi storyline isn’t the only thing that makes this series stand out from pack.
Not only did Dating Rules execute a strong brand marketing strategy (with series sponsors Ford Focus, Revlon, Schick Quattro for Women, and Biore Skincare), but the series aired at the perfect time for its cast to get the attention of networks and cable channels.
Premiering in early January, Dating Rules debuted during the tail end of television’s mid-season break. That could’ve given showrunners, executives, agents, and other powers that be a window to watch the web series while they were waiting for their regularly scheduled programming to return to broadcast. And that could’ve contributed to the reasons why Dating Rules stars have been making headlines for landing TV roles. It was recently announced that Appleby will be getting a multi-episode arc on TNT’s Franklin & Bash and Zach McGowan (Dating Rules’ shirtless hunk Jagger) has been promoted a series regular for the next season of Showtime’s Shameless.
The aforementioned actors aren’t exactly new to television screens and their roles in Dating Rules can’t get all the credit for their latest gigs (McGowan, for instance, already had a guest spot on Shameless), but appearing in a high-profile web series at a time when television programming was coming back from its holiday vacation certainly didn’t hurt their careers. Plus, it’s not like this web series to television thing hasn’t happened before.