Will Myspace‘s latest tentpole help revive the company’s image?
First Fox parent News Corp bought it for $580 MM. Then Justin Timberlake bought it for $35 MM. Now Myspace is teaming up with Fox Digital Entertainment to release original series Wolfpack of Reseda, a horror comedy debuting February 16.
The weekly series focuses on disgruntled office worker in the Southern California’s San Fernando Valley who finds escape from suburban ennui when he’s bitten by a strange creature that he believes to be a werewolf. Part Galafianakis from The Hangover, part Fight Club, part Shaun of the Dead, Wolfpack promises a mix of white collar workplace comedy with conventional horror tropes.
But will it work?
Kia Motors seems to think so. The Korean auto-maker is the exclusive brand sponsor of the series, hoping perhaps to capitalize on the one million new users the company has added in the past 30 days, thanks to new alliances with Twitter and Facebook which has grown the social platform to 25 million registered users.
“Wolfpack exemplifies the kind of storytelling and distribution that is ideal for the current digital media landscape,” said Matt Glotzer, Senior Vice President, Fox Digital Entertainment. “We are very excited to be working closely with Kia and Myspace to bring this original and darkly hilarious story to a broad audience on a wide variety of platforms.”
Tune in tomorrow to find out.