Looks like Hulu is getting into the Valentine’s Day spirit.

The premium video destination site has announced a new original series from Generate and Warner Bros. Television Group’s Studio 2.0—one of the first original programs since its announcement that it’s committing $500 million to original programming.

Paul The Male Matchmaker, from actor-writer Paul Bartholomew (Mad Men; Yes, Dear), will debut February 13 exclusively on Hulu. In the 10-episode series, Paul is a socially inept misogynist who, inheriting a matchmaking service from his aunt, dispenses brutal advice in his attempt to help women find love.

“This show is for anyone who has ever been set up on a horribly misguided date by their sister, friend, co-worker—and then been blamed for it not working out. Which is basically everyone,” said Bartholomew.

Co-created by Bartholomew and best-selling author, writer, and executive producer Liz Tuccillo (He’s Just Not That Into You, How to Be Single, Sex and the City), the series guest stars include Janeane Garofalo (The Larry Sanders Show), Lisa Edelstein (House M.D.), Tony Hale (Arrested Development, Chuck) and Sam Trammell (True Blood).

Despite the comedic angle, the show actually help people. The series also features prominent relationship experts including The Millionaire Matchmaker‘s Patti Stanger and authors John Gray (Men Are from Mars, Women Are from Venus), Ellen Fein and Sherri Schneider (The Rules), and Mireille Guiliano (French Women Don’t Get Fat)—whom Paul interviews when he feels his business is not thriving as it should.

“Hopefully, everyone will understand our intention,” Tuccillo said. “By making Paul so mean, and such a buffoon, we’re trying to underline how much single women still have to put up with, even in 2012.”