New media studio and “special interest video network” Revision3 just released its 2011 year-end status report by way of a blog post from CEO Jim Louderback. And while the 800 million views the companys’s content garnered in the last calendar year amount to something just shy of 1% of the views YouTube sees on a monthly basis, the company appears to have had a helluva year.
Those 800 million views across the Revision3 network amount to a 359% increase over the 2010 numbers, thanks in large part to key Revision3 talent acquisitions with sizeable audiences, like Epic Meal Time, TechnoBuffalo, and Soldier Knows Best. (The company’s latest addition, The Philip DeFranco Show, was brought on too late to be factored into the 2011 view counts, but should definitely lead the network to even bigger viewership gains in 2012.) Revision3 viewers also accumulated more of those 800 million views by way of mobile and “lean back” viewing (which includes content watched via Google TV, Boxee, Roku, Apple TV, and other such devices) than ever before. The numbers for catching content outside the confines of your everyday average web browser was up 75% on the year.
In terms of revenue, Revision3 reportedly grew 53% year-over-year, while its average deal size increased by more than 80%. Advertisers like Ford, Doritos, EA, Verizon, Sony, and more helped contributed to the growth, as well as branded product partnerships with distributors like J&D’s Foods.