While YouTube and Ridley Scott are looking for the world’s next great filmmaker, YouTube and L’Oreal Paris are searching for the internet’s latest up and coming beauty guru.
The largest online video sharing site and the largest cosmetics and beauty company on the planet want a relatively undiscovered male or female with a penchant for the camera and pedantics, who knows how to properly apply makeup with personality, style hair with a passion, and select outfits with flare to promote the Destination Beauty Channel on YouTube and a whole bunch of L’Oreal products.
Interested individuals 18-years or older living in the United States are asked to submit their “original red carpet ready how-to beauty videos” showing how to recreate the kinds of looks Joan Rivers may or may not make fun of by February 29, 2012. One beauty guru on the rise will then be selected by March 20, 2012. He or she will receive a trip for two to New York City for “some pampering at L’Oreal USA, a year’s supply of L’Oréal Paris cosmetic, hair care, hair color and skincare products to support his or her “how-to” video efforts,” and a featured spot on YouTube’s Destination Beauty Channel (guaranteed to offer some welcome exposure to a burgeoning online video star).
Here’s established YouTube beauty expert Kandee Johnson with all the details.
Good luck! And here’s one piece of unsolicited advice from someone that knows little about being a beauty guru. Be sure you don’t shoot your video while driving.
Beauty guru pic is of Blair Fowler.