Internet marketing research company comScore just released its monthly U.S. online video rankings for December. The numbers indicate the online video viewing habits of denizens of the U.S. are on the rise.
Americans watched a record high 23 hours and 12 minutes of online video in the 31-day period, up two hours and 42 minutes from the amount of time they clocked in October. YouTube and other Google sites accounted for the most number of minutes, clocking in just a few seconds shy of seven hours and 52 minutes, while the average Hulu viewer consumed three hours and one minute of movies and television programming.
Yahoo also climbed up the Top 10 List of U.S. Online Video Content Properties Ranked by Unique Video Viewers to occupy the number three position behind Google/YouTube and music video powerhouse VEVO. Its 53.328 million unique monthly viewers represents a 5.8% increase month-over-month and pushes it far past Facebook’s 42.024 million monthly uniques.
In YouTube network news, The Collective finally made its first appearance amongst the Top YouTube Partner Channels Ranked by Unique Video Viewers. The “full-service entertainment management, media and content production company” working with online video stars like Fred and The Annoying Orange garnered 7.3 million unique viewers on YouTube during December, putting it at number seven on the list, behind VEVO, Warner Music, Machinima, Maker Studios, and FullScreen.
Check out all the other numbers, movers, and shakers over at comScore.