RedLever studios and Emmy Award-winning producer Jonathan Prince launched web series SuperMoms on Facebook and Joost today.

The series stars Joey Lauren Adams (Chasing Amy, The Break-Up), Julie Warner (Nip/Tuck, Tommy Boy), Lourdes Benedicto (V, 24) and Brennen Hesser (So noTORIous)—four women who are not only super moms but actual superheroes, faced with the challenges of both dirty diapers and dirty tricks from their arch-enemy, Dr. Deconstructo. The show also features football and reality star, Hank Baskett, as the “man behind a SuperMom.”

The eight episode series features a retro-style (reminiscent of Dr. Horrible’s Sing-Along Blog) that blends live-action and animated superhero story lines, with new episodes debuting Tuesdays on Facebook.

The series—not-so-subtly sponsored by Clorox—successfully targets its demographic, shrewdly identifying favorite topics of momdom: blind dates, girl talk, cats, mother-in-laws, makeovers, and, of course, firemen (…and “epic battles against chaos,” too). But SuperMoms also reinforces some old-fashioned stereotypes that might rub women the wrong way. From the first episode: “Given the gift of their superpowers when they were struck by lightning while chilling out in a nutrient-rich mud bath at a mid-level spa, Maggie Kelly, Rachel, and Jenny became the SuperMoms! Cleaning up the world—and the house—one room at a time.”

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