Mobile is where the eyeballs are, and it’s surging, so adding content extensions on those attention-robbing devices in everyone’s pockets is a natural move.
At this point, Camera Obscura was resting quietly on Dailymotion, now a full year since its release back in 2010 when we reviewed the series as a solid win. But since then, the gripping horror series from director Drew Daywalt and MWG Entertainment hasn’t released new content after its four-week, 20-episode run.
That didn’t stop MWG however from releasing a Camera Obscura mobile game (on iTunes and Android) today at $0.99, along with in-app purchases of original songs from the series. There’s even a trailer for the game, which lets fans control Clara and other Camera Obscura characters from the series through the twisted demons and scenes of the show.
And there’s an iPad app on its way too, according to MWG, which is a smart move given that 80% of all mobile videos are watched on an Apple device.
The Annoying Orange is probably the most notable of the online series to launch a standalone game, with its Kitchen Carnage launch back in April.