Jon M. Chu and his Legion of Extraordinary Dancers want to get jiggy with a choreographed dance of your design. The troupe of lithe modern music interpreters have teamed up with Coke Zero to find a crowd-sourced routine to which they can manipulate and contort their bodies into unbelievable positions in sync with hip hop-driven beats.
The Create a Dance from Zero campaign features prominent players of The LXD asking viewers from around the world to choreograph and videotape their own dance moves, one or some of which will be performed by The LXD as the center of a global marketing effort for Coke Zero. Chu and company want interested individuals to hit up the contest’s participation page to download a song to groove to and then upload the finished product to YouTube.
If you want to learn how to do The TOE Tappy, Shake Arm and Piz, or Hit That P Diddy! you should give the submissions a watch. The best part? The LXD principals make video comment on the uploads.
And if you want your jig to be part of a global advertising initiative for a zero-calorie soft drink or are just interested in Jon M. Chu checkin’ out your swagger, cut a rug for Coke Zero and The LXD today.