The new series, starring Kennedy, is featured on his new humor site HAHAJK.com.
In the first episode, “The Assistant,” comedian Dave Sheridan interviews an unsuspecting job applicant for a personal assistant position to an eccentric millionaire. Expected hijinks ensue, including a bit featuring Jessica Sutta of the Pussycat Dolls.
Each seven-minute episode is preceded by one of three special thirty second commercial spots starring Kennedy for the series’ brand sponsor, Ask.com. The Kennedy Ask.com spots—which play like short skits—run across the engage:BDR display network of 1500 comScore beaconed premium websites. It’s just like what Google did with Seth McFarlane‘s Calvalcade of Cartoon Comedy for Burger King on the company’s AdSense Network.
engage:BDR strategically places in-banner video ads to secure substantial audience impressions so they don’t need to rely on viral distribution. The spots, which feature the catchphrase “Don’t Ask Jaime,” include Ball Girls, Out of the Closet, and Sunscreen. Check them out. And if you see a guy around that looks like this, be careful how you act. You could be on camera.