It’s already time to start thinking about SXSW Interactive again—even if we’re still a full seven months away from Austin and our favorite annual internet-junkie fest. We tend to obsess over this one, calling it “summer camp for the internet,” and shouting about why your web series should have gone to SXSW. Heck, we even threw a party last year.
So now it’s time to seriously start planning your March 2012 travel plans. Did we mention Baratunde Thurston will be the opening speaker?
Voting for panels has begun in force this week. Over 3,600 panel proposals were submitted for the 2012 SXSW Interactive Festival, according to organizers, with just a tight 500 slots open this time around. Quick, that’s what, a 13.9% acceptance rate?
We have literally scoured through hundreds upon hundreds of submissions related to online video and today we’ll try to help cut through the clutter of blah-blah publicist-submitted panel proposals to find some actually intriguing ones to vote up. While fan voting on the submissions makes up just 30% of the overall determination of whether it makes the elusive SXSW cut or not, it can’t hurt to score high with attendees. The other 70% are determined by the Advisory Board and SXSW staffers.
First things first, do us a solid and head over to the PanelPicker and vote up our Tubefilter entry:
Human or Machine? Who really knows what videos you’re going to like best? Online video curation is in a heated battle between algorithmic curation and human, editorial selection. Let’s settle this debate once and for all. Three sample viewers have been chosen to participate in this experiment watching 25 different videos and giving their positive or negative feedback. Next the human curators take their crack at selecting three videos for each of the participants while the algorithm does the same. We reveal the videos during the session and find out right there which side better matched their tastes. Human versus YouTube’s “AL” – who will win?
“AL” (The YouTube Algorithm) ‐ YouTube (Google)
Hunter Walk ‐ YouTube (Google)
Marc Hustvedt – Tubefilter
+ Super Awesome Test Subjects!
Other online video panels worth a click:
The panel will feature the founders and some of the most popular talent on YouTube from Maker Studios including Danny Zappin, Lisa Donovan (LisaNova), Shay Butler (ShayCarl), Kassem Gharaibeh (KassemG) and Tim Chantarangsu (TimothyDeLaGhetto) to discuss how content creators can build audiences, increase distribution, connect to brands, and support themselves doing what they love. Session attendees will hear tips from these video pioneers on how they built some of the most popular channels on YouTube and their vision for a new “Internet-age studio system,” focused on creating the best content and delivering the best experience for its audiences.
In the age of Netflix, Hulu, AppleTV and YouTube, audiences are quickly adapting to these new entertainment experiences and generating new demands. However, the people who make these technologies are often at odds with those who provide the content, leading to conflict. This session will examine some of emerging trends in user behavior and expectations, how new products and services step on the toes of long-established content/advertiser/publisher relationships, and suggest some paths toward mutually beneficial entertainment services for audience and providers alike.
Speaker: Annelise Pruitt – AP Design
When one looks at the top most subscribed to channels on YouTube, white male personalities dominate the list. Many of these channels are well-produced, and some exploit sexy pictures of females, and otherwise objectify and marginalize women in their videos for hits. Does this marginalization prevent women from attempting success on YouTube, or is this because women use the site in a different way? The top most subscribed to female channels (that are not established) musicians), are make-up tutorials; very gender specific content. Many of the females that do create content on YouTube, create vlogs that deal with their personal life, limiting the audience. What is the reason the top 100 list looks the way it does? Is it a hostile place for women, or is there something larger at work? This panel seeks to explore the relationship women have with YouTube. tl;dr: Women and YouTube, how does that work?
Fruzsina Eordogh – The Daily Dot
Philip DeFranco ‐ DeFranco Creative
What is the “nerd demographic”? Some would say it’s that segment of the population who shells out big bucks for things like video games and the latest gadget, and waits in line for movies like Harry Potter and Start Trek Reboot. However you define them, this subset of the population is spending money and they’re growing increasingly attractive to advertisers and content producers alike. Creating original web videos that speak to the nerd demo is a skill that Break Media has mastered over the years. Reaching 140M unique visitors each month, Break Media has unique insight into what the nerdy 18-34 male is looking to watch online. Keith Richman, CEO of Break Media will discuss what years of creating content for the nerd demo has taught him, including recent original content deals such as: “The Nerd Machine” (in production) Original videos with Zachary Levi around Comic-Con. Keith Richman, along with confirmed panelist CBSNews.com “What’s Trending” host Shira Lazar, would leverage relationships with talent including Zac Levi, Nathon Fillion, Seth Green as well at YouTube celebrities like Freddie W. and Taryn Southern to create a diverse panel of experts. The panel could be opened up to executives at I Can Haz, Engadget or Dorkly.
Online video is about to flood the world. By 2015, video traffic on the Web will more than quadruple and the entire global Internet will be two-thirds made up of video. This is a staggering shift that will change the Internet forever. It also represents an unprecedented opportunity for all individuals and brands who create content to influence a worldwide audience of literally billions. However, with so much video available to everyone, it will also get a lot easier for content creators to get “drowned out” amid the noise. This creates urgency to truly understand the drivers of this shift and the “new rules” for success in online and mobile video on a global scale. We’ve gathered the best-in-class leaders of digital video from emerging markets like Brazil and China, along with the head of marketing for YouTube, to dissect this new reality and share the universal laws for success during this incoming flood of online video. Content producers everywhere will need to take heed.
Simon Bond ‐ BBDO / Proximity Worldwide
Lucas Watson ‐ Google
Justine Bateman ‐ Section 5
Why is it so hard to host your own video? Because the bandwidth is too damn high! The resource requirements for video are demanding, and few low-cost hosting services are up to the task. While you can always upload to Youtube, Vimeo, Dailymotion (and 20+ other free hosting sites), and then embed your videos elsewhere, many site owners want greater control of their video creations. Hosting your own video offers a lot of benefits like monetization (running your own ads, payment gateways, etc), SEO, branding, analytics, and the opportunity to offer visitors a customized video experience. Fortunately, the cost of CDNs (content delivery networks) and other options is dropping. In this session, we survey the current state-of-the-art in video hosting options with an emphasis on low cost and high performance.
Americans spend more time consuming media than sleeping according to a recent Ipsos study. Although television still dominates, multiple screens compel our attention, with the internet now the second largest original entertainment platform. Not surprisingly, marketers, brands, consumers and celebrities have embraced the Internet and are developing more Web content across multiple platforms to further touch and activate their target audiences. Campaigns have grown increasingly more entertaining and sophisticated with distribution platforms like Hulu and YouTube aggressively pursuing high-quality content. Now that Web series have increasingly grown in popularity with viewers and brands, how can we effectively utilize the medium? Since there is no “one size fits all” approach, this panel will take a look at the many ways some series have gotten it right, as well as how so many have gotten it very wrong. Examples include everything from celebrity involvement to brand integration and audience interactivity.
Bruce Gersh ‐ FishBowl Worldwide Media