The enduring popularity of Wicked (both the Broadway musical and the book) and the genius of Rosencrantz and Guildenstern are Dead are testaments to people’s adoration for classic stories retold from the perspective of seemingly minor characters. Alloy just announced it will make an addition to this genre, which a US department store chain hopes will be as well received as its predecessors.

Wendy is the story of Peter Pan retooled for female teens and tweens and told from the vantage point of the leader of the Lost Boys’ perennial love outside of Neverland. According to Marc Graser at Variety, Meghan Martin will play the titular character of Wendy Darling, who dreams of a boy named Pete (played by Tyler Blackburn), finds him in the real world, and then “needs to decide between the boy she loves and Pete from her dreams.”

The six-episode original web series is produced by Alloy Entertainment with Macy’s on board as the premiere sponsor. Graser notes Macy’s will offer Wendy songs and videos for download on Macy’s My Style Lab (as well as Wendy‘s Facebook Fan Page) and items from the company’s Material Girl and American Rag retail brands will make appearances throughout the episodes.

Wendy will debut online September 15, with a book series and major motion picture film about Wendy’s journey into Neverland already in the works.

Alloy has a history of bringing household brand names on board for web projects. LG was the lead sponsor for their Haute and Bothered online original, Neutrogena and Johnson & Johnson’s Carefree signed up for the online original Private, and Puma headlined one of the media program provider’s latest web shows about professional female soccer stars.

Alloy Entertainment has a history of bringing household brand names on board for web projects. Neutrogena and Johnson & Johnson’s Carefree signed up for the online original Private and L’Oreal headlined the the media program provider’s Hollywood is LIke High School with Money.

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