BET is on a roll in terms of original web series.
After two successful original online series — Buppies, starring The Fresh Prince of Bel Air‘s Tatyana Ali, and Shop Talk, starring New York Undercover‘s and Alpha’s Malik Yoba — BET included a slate of online series to its 2011 television upfront presentation in New York this past spring.
The upfront lineup included drama Lenox Avenue, science fiction Odessa, thriller Asylum, and dramedy The Come Up, based on the critically acclaimed book series of the same name by New York Times bestselling author Lyah Beth LeFlore.
The Come Up, which follows the lives of six urban youths navigating the perks and pitfalls of living life in the fast lane as they pursue their dreams as hip-hop artists, is set to debut on BET.com Wednesday, August 24 under the new name 8 Days a Week.
The 10-part series stars actor-rapper Justin ‘Irocc’ Williams and internet sensation Skye Townsend.
“8 Days a Week brings to life the energy, attitude, drive and relentless spirit of young African-Americans, in particular,” said the series’ creator Lyah Beth LeFlore. “I’m especially excited that the cast is so diverse and reflects the dreams, determination and day-to-day trials and triumphs of BET’s core audience.”
BET is joining a growing trend among digital networks to develop more premium original programming. Martez Moore, BET Networks’ EVP of Operations for Digital Media, hopes that as BET’s first in-house produced online series, 8 Days a Week will “project showcases the Networks’ strong scripted capabilities.”