Announcing the August 2011 Tubefilter Hollywood Meetup! Be sure to RSVP here!


YouTube and its partner program have opened a clear path to online video monetization. And as we’ve learned from our panels this past year, building an audience on YouTube is crucial to a successful online video business.

But is that all that it takes? Even for the top YouTubers—who pull in six figures in rev share—YouTube is just the tip of the iceberg.

Successful video creators are using YouTube to engage and monetize audiences elsewhere—from other platforms, to apps, merch, licensing, and beyond.

Entertainment management firm The Collective, whose digital clients like Fred, The Annoying Orange, and iJustine represent 200 million monthly views on YouTube, recently announced a distribution partnership with video platform Blip.tv, which offers significantly higher CPMs to its partners.

CJP Digital Media’s Wilson Cleveland has pioneered a business model that renders video rev share an afterthought.

Join us as we explore just what opportunities lie beyond YouTube, and learn why YouTube may not be the be-all-end-all in online video, but rather an important component in a more complete online video business strategy.

Beyond YouTube
Wednesday, August 10, 2011

Panelists:

Dane Boedigheimer
Creator of The Annoying Orange
500 million views and 1 million subscribers

Wilson Cleveland
Founder, CJP Digital Media
Executive Producer, Leap Year, Suite 7, and The Temp Life

Rick Rey
Director of Audience Development, Blip.tv

 

Dan Weinstein
Partner, Collective Digital Studio

 

Moderator: Drew Baldwin, Tubefilter

Sponsored by SideReel, which helps users find, track, and watch shows online.

Community Sponsors: SAG New MediaAlphabird, and blip.tv
Media Partners: NATPEPGA New Media Council, and WGA New Media

Beyond YouTube
Wednesday, August 10, 2011

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