Not even a week into it, and Kenny Powers‘ new campaign for K-Swiss is already shaping up to be this summer’s Old Spice Man. Incidentally, Powers even dropped his own scent commercial baked into this athlete-heavy assortment of internet win.

The concept finds the Eastbound & Down star taking over the underdog show brand K-Swiss as the company’s new CEO, or really it MFCEO. He then shakes up senior management ranks by bringing in a roster full of pro athletes—Chiefs QB Matt Cassel as the new CMO, UFC fighter Jon “Bones” Jones as the new HR Director, and The Biggest Loser trainer Jillian Michaels as Director of Community Outreach. The spots were directed by Eastbound & Down writer-director Jody Hill.

There’s a ton of these videos working their way around the internet this week, but since we know our readers are generally fans of NSFW versions, when available, here it is. Technically, there’s nothing here that will get you fired, just some lewd humor and language. But we don’t know where you work, if you do at all, so take the warning for what it is.

Even the behind-the-scenes on MFCEO one is a hit:

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