Speaking of nostalgia, do you wish you could watch a 1980s-inspired, Saturday-morning-cartooned version of a media mogul discussing DIY projects with young children in 10-minute-or-less installments of web series with a Jem and the Holograms-inspired theme song and Xtranormal aesthetic? You do?!? Then A Squared Entertainment and Martha Stewart have just the original web show for you.
The full-service branded entertainment company just launched Martha & Friends, an online program distributed through AOL that’s been at least two years in the making. It features a ten-year-old Martha Stewart who shows us how to do things yourself (including spa makeovers, pet-themed paraphernalia, and Hallmark-sponsored greeting cards) together along with her circle of friends and French Bulldog sidekicks. The program feels like a Blues Clues for the children of people who read Make.
For each project Stewart completes in the episodes, you can find instructions on MarthAndFriends.com showing you all the ingredients and step-by-step instructions you’ll need to make it own your own. That includes personal pet bowls, classic lemonade, flower flip flops, and other projects that will keep you and your kids occupied for a few hours while you figure out what else to do with them now that they’re out of school for the summer.
Martha & Friends isn’t the only animated series for AOL produced by A Squared featuring a household name. The company is also behind Warren Buffet’s Secret Millionaire’s Club and Gisele Bündchen’s Gisele and the Green Team.